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Key account management tools and techniques for achieving profitable key supplier status, Cheverton, Peter, 2015, , Talbok med text. Strategic brand 

They must be wooed, won, cared for, nurtured and protected. But do you know who your key accounts are, how they view you, and what they expect from you? Peter Cheverton, An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? People who have read Cheverton’s Key Account Management will learn little new here, but getAbstract.com believes that those who have not - particularly those in the financial services sector - will benefit from this shorter, easier book.

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Title: Increase sales thru more customer meetings – Lokaltapiola Sydkusten. theoretical part consists of customer profitability, performance management, (Cheverton, 2012, ss. Key Account Management. 18, Key Account Management, Peter Cheverton, 2015-02-03, An organization's key accounts are its lifeblood. Key accoun ISBN-13:0749469412.

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6 träffar på Peter Cheverton. Key Marketing Skills | 1:a upplagan. Av Peter Cheverton. Pris fr. 279 kr. Finns som: Begagnad. Köp. Key Account Management | 6:e 

: Peter Cheverton. Kogan Page Publishers, Feb 3, 2015 - Business & Economics - … Cheverton (2012) menar att företag som vill behålla sina kunder bör ha ett intresse för key account management. Key account management kommer i den här uppsatsen skrivas i förkortade termen KAM. Ojasalo (2001) visar på att KAM är en av de mest attraktiva titlar idag inom business-to-businessföretags försäljnings- och marknadsavdelning. 2011-06-02 Key account management is a natural development of customer focus and relationship marketing in business‐to‐business markets.

Peter Cheverton is a founding director of INSIGHT Marketing and People, a global training and consultancy firm specializing in Key and Global Account Management, Key Account Management (4th edition), a complete action kit of tools and techniques for achieving profitable key supplier status, also published by Kogan Page.

Includes bibliographical references and Adapted from Cheverton, P: Global Account Management and McDonald M, Millman, AF, and Rogers, B: Key Account Management: Learning from the supplier and customer perspectives The solution to the traditional bow-tie approach is the cross functional team matching buyer & seller resources (expert to expert), educating, learning and understanding Peter Cheverton Peter Cheverton is a Director of INSIGHT Marketing and People, an international training and consultancy firm specializing in marketing and key account management, with clients in Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. Key Account Management by Peter Cheverton, 2008, Kogan Page Limited edition, in English - 4th ed. Peter Cheverton, Any organisation’s major clients, or its key accounts, are its lifeblood.

moms​. Key account management / Peter Cheverton ; översättning: Fredrik Vrang. Cheverton, Peter, 1959- (författare). ISBN 9789144112404; Upplaga 5; Publicerad:  av J Richardsson · 2014 — KAM syftar enligt (Cheverton, 2012) till att utnyttja resurser mer effektivt genom att allokera mer av dem till sina nyckelkunder vilket skapar en större kännedom om  Key account management : tools and techniques for achieving profitable key supplier status av Cheverton, Peter. Pris från 339,00 kr. Nyckelkunden är en av de viktigaste resurser som ett företag eller en organisation har. Key Account Management presenterar enkla och effektiva metoder för att  Key Account Management.
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Key account management focuses on the long-term investment of resource Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. Key Account Management by Peter Cheverton, 2008, Kogan Page Limited edition, in English - 4th ed.

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Peter Cheverton - fakta, böcker och kuriosa om författaren Peter Cheverton.

Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consulting firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership.

Key account management is a natural development of customer focus and relationship marketing in business‐to‐business markets. Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.-- 3rd ed. p. cm. Includes bibliographical references and Key account management should be seen as the route to profitable key supplier status the challenge of understanding profit must be taken head on. This book will provide the help required.

Key Account Management Tools and techniques for achieving profitable key supplier status Peter Cheverton A KoganPage .